Hublot and World Poker Tour’s global partnership started in 2014. The Swiss watchmaker has been the first luxury brand to be both official timekeeper and official watch of an international professional poker circuit tournament. The Big Bang UNICO World Poker Tour Limited Edition. Hublot hits the jackpot with their recent partnership WPT partnership. Hublot plays an intelligent hand by partnering with the World Poker Tour in a high-stakes, winner-takes-all game of strategic brand placement with their Big Bang UNICO WPT Limited Edition.
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Hublot and World Poker Tour’s global partnership started in 2014. The Swiss watchmaker has been the first luxury brand to be both official timekeeper and official watch of an international professional poker circuit tournament. Starting in 2015, Hublot also sponsored the High Roller competition of the World Poker Tour National China circuit.
This year’s “Hublot High roller” competition took place from 18-20 November. The event was attended by General Manager of Hublot Greater China Mr Loic Biver, WPT® CEO Adam Pliska, Our Game CEO Frank Ng, and friend of Hublot and poker player Mr Raymond and Eddy. Mr Wu held a Texas Hold’em game workshop, and gave the guests a first-hand experience to the game as well as some useful tricks. Mr. Loic Biver presented a brand new limited-edition Big Bang Unico World Poker Tour watch to the winner of the tournament.
The limited-edition Big Bang Unico World Poker Tour pays tribute to Poker. Limited to 188 pieces, it features a 45mm black ceramic case and a polished black ceramic bezel, powered by the in-house Unico Manufacture Chronograph. It also integrates subtle elements of poker in its design. Treated with micro-sandblasting, the new ceramic casing highlights the universally recognised symbols of poker; the Hearts, Clubs, Spades and Diamonds. The dial index at “8” is decorated by 7 rubies, representing luck and prosperity in the Chinese tradition. The final touch on the watch is the WPT logo on the case back crystal.
Big Bang Unico World Poker Tour Limited Edition © Hublot
The brand
From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.
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